Whitewash

A Coastal Boutique

Whitewash Boutique is the manifestation of a lifelong dream of owner, Rebecca Margarites who founded Jolie Boutique and Sugarplum in Chicago. Like many who have discovered the beautiful white sand beaches and crystal clear waters of the North Florida Coast, Rebecca set her sites on making 30A home. She brought her down-to-earth, casually elegant, feminine style to the Gulf Coast, with a beach lifestyle twist.

She travels to market four times a year to hand curate well-constructed clothing, accessories and jewelry in timeless natural materials at affordable price points, and showcases her unique coastal style in vignettes in a cozy and unpretentious cottage in Miramar Beach. Whitewash is a coastal boutique with an inviting shopping experience unlike any other in Northwest Florida, and has been nominated ‘Best Boutique’ both years since opening two years ago. (Votes are being tallied for 2019, and it would be an honor to have your vote!)

Whether you are a local resident or in town visiting and delight in unique shopping experiences, a visit to Whitewash Boutique is worth the trip.

Located in Seaside in Ruskin Place across from Red Bird Gallery. Open 7 days a week.